Swapping the pinot for a pint
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Swapping the pinot for a pint
Jersey Brewery is hoping ladies in the island might decide to swap their pinot for a pint this summer.
It's a trend that's proven popular both on the mainland and in the US, and now they're trying to convince ladies in Jersey too that ale doesn't have to be male.
It's thought as well as being put off by the beard-and-sandals image of real ale drinkers, women are also reluctant to try a large measure in a chunky glass. The femALES pints are served in a stemmed glass, with a focus on taste and flavours.
Jersey Brewery's Head Brewer Paul Hurley said: "Women have sophisticated tastes and are interested in the recipe-making side of producing a hand-crafted product. Its easy for women to detect the caramel, honey or floral notes or the chocolate or fruity aromas - and the fact that it is not gassy or alcohol-heavy has resulted in its popularity. The number of women drinking real ale in the UK has doubled in recent years and we hope that trend will continue in the Channel Islands."
Would you drink a pint of femALE?
It's a trend that's proven popular both on the mainland and in the US, and now they're trying to convince ladies in Jersey too that ale doesn't have to be male.
It's thought as well as being put off by the beard-and-sandals image of real ale drinkers, women are also reluctant to try a large measure in a chunky glass. The femALES pints are served in a stemmed glass, with a focus on taste and flavours.
Jersey Brewery's Head Brewer Paul Hurley said: "Women have sophisticated tastes and are interested in the recipe-making side of producing a hand-crafted product. Its easy for women to detect the caramel, honey or floral notes or the chocolate or fruity aromas - and the fact that it is not gassy or alcohol-heavy has resulted in its popularity. The number of women drinking real ale in the UK has doubled in recent years and we hope that trend will continue in the Channel Islands."
Would you drink a pint of femALE?
Re: Swapping the pinot for a pint
At my age I will take some convincing - I just really, really do not like the taste - nothing to do with the size of the glass it is just a YUK YUK drink (IMO anyway )
karma-
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