Creasey's undergoes brand revitalisation

by GD Mon 01 Jun 2009, 1:25 pm

High street shops might be facing a tough time at the moment but that is not stopping one local institution from undergoing a brand revitalisation.

From Monday 1 June Creasey’s will have a fresh look throughout their stores and window displays that will showcase the best that the St Peter Port stores have to offer.

The decision to review their positioning in islanders’ minds came following market research that showed that shoppers were unaware of the designer brands and exciting products that the stores had to offer.

‘Last year’s transformation of our Cosmetics and Accessories floor was a huge success for us but we realised that we were not letting out customers know enough about the range of goods we stock from clothing, to swimwear, gifts and toys,’ said managing director Anthony Creasey.

‘Creasey’s has been on the High Street for 100 years, during that time our core values have not changed; we still offer excellent customer service and choice but we know that we need to move ahead with the times. We hope our customers old and new will be as excited about our new look as we are.

‘While the store will not be changing radically we have renewed window displays, store signage and a fantastic publication, Twenty09, which will be delivered to all homes.’

Window designers have been working on each of the St Peter Port stores over the weekend and the windows will be unveiled by 9am this morning.

The new brand was developed by local advertising agency LR&D. (from icfeed.com)

Dont think much of the "Logo" not very eye catching for me...