Cadbury downsizes Dairy Milk bars and other products
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Cadbury downsizes Dairy Milk bars and other products
Cadbury is cutting the size of its Dairy Milk bar and is blaming "economic reasons" for the decision to downsize.
The firm says it's having to slash the size of its products because if it didn't, prices would have to rise.
It means that a 140g bar of Dairy Milk, which costs 99p, is reduced to 120g and has two fewer squares .
Some Malteser bags have had fewer chocolates in them for a while now, though the price has stayed the same.
Consumer Focus says cutting product sizes can damage consumers' trust in the brands they love.
US company Kraft Foods, which bought Cadbury at the beginning of last year, says other products are affected as well.
In a statement, they said: "We have taken this decision because of a number of economic factors including ingredient costs.
"By reducing the size of our 140g bar to 120g we have been able to hold the bar at this price although we believe our confectionery still represents a very affordable treat." (from BBC)
They have been reducing sizes of chocolate for some time...
Re: Cadbury downsizes Dairy Milk bars and other products
its not just cadburys downsizing..i buy nairns gluten free porridge oats for my daughter they used to be sold in a dumpy 500gram box cost £2.89 they now come in a taller slimline box and weigh 450 grams cost £2.89...just a way of making more money for fat cat manufacturers
Thistle-
Number of posts : 10987
Location : guernsey
Job/hobbies : housewife,mother,gardener,
Humor : sometimes
Registration date : 2008-03-07
Re: Cadbury downsizes Dairy Milk bars and other products
If they get any smaller they'll be able to wrap them in twist wrappers and call them sweets.
kingcolemk-
Number of posts : 1040
Location : England
Registration date : 2008-12-18
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