Samsung 3D TVs launching this month
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Samsung 3D TVs launching this month
Samsung has confirmed that it will launch a range of 3D television sets and home entertainment products in the UK by the end of March.
During a press conference today, the Korean firm said that its 3D TVs and Blu-ray devices will be bundled with two pairs of 3D glasses and a Blu-ray copy of Monsters vs Aliens following a tie-up with the DreamWorks studio.
Speaking at the event, DreamWorks chief executive Jeffrey Katzenberg said that 3D is the "entertainment revolution of our time", which will be "as important as the introduction of sound or colour".
Samsung's president of visual display products Boo Keun Yoon told The Guardian: "I believe 2010 will be the year of the 3D television revolution. Probably by the end of this year, we'll see an explosive growth in demand."
Later in the week, rival manufacturer Panasonic will start selling its first 3D television at a BestBuy outlet in Manhattan, New York, while Sony intends to launch its new 3D models in Japan by June.
Pricing for 3D TVs at British stores has not yet been finalised, but Sony's 3D sets will cost around £2,000 for a 40-inch set and Samsung is preparing to charge between $2,000 (£1,350) and $4,000 for its products in US stores.
John Lewis vision buyer David Kempner expressed his belief that Samsung's 3D sets will have an opening price point of around £2,000, while demand is expected to be a "slowburn".
He added: "HD is still a relatively new concept and consumers are just getting used to it but 3D will be the next big thing.
"Given it has the support of all the major manufacturers, 3D technology has got momentum of its own but it also requires content providers to support it and there is a time lag there."
However, the World Cup could be a big driver for 3D TV sales as Sony recently reached an agreement with FIFA to film 25 games using the technology.
Over 20 films are also scheduled for release in 3D this year, including Tim Burton's Alice in Wonderland, which topped the UK box office over the weekend. (from DS)
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